Use of Images

Images are a great accompaniment to the text on your website, they can enhance the user experience of your website. You should always ensure that the pictures you use are not covered by copyright, and that you have permission to use the images. Copyright laws were not initially created for authors to deny their work but to encourage original work creation (Hawkins 2011). In conjunction with this it is also paramount that the images you use are relevant to the purpose of your website, because if they are not once again it could make your website seem highly unprofessional.

Right Move
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A good example of images used well and professionally on a website is with Right Move. Their business is focused on selling properties, so a vast proportion of their images are of houses. They are all good quality images, this allows the user to make an informed decision this is even more important in their industry because their users are potentially spending hundreds of thousands of pounds. Each property page has a gallery feature which allows the user to scroll through images without loading a new webpage.

BBC IPlayer
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BBC IPlayer’s users are browsing to find a program to watch and other than the very brief description the images are all that they have to go off. The images are all very high quality and show significant scenes in the program so the users can make the distinction on what they would like to watch.

Keem’s iPhone Accessories
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I have tried to replicate some of what I have learned from my research, I have made sure my images are copyright free. Also I have tried to get the best quality images to ensure my website looks as professional as possible. Furthermore to make it easier for my users I have added a gallery to the products on my website with more than one image, this allows the images to scroll through automatically on a timer.
Hawkins, S. (2011) Copyright Fair Use and How it Works for Online Images. [Online] Available from: [Accessed 01 December 2014]


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